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UPCOMING RESEARCH STUDY:
The Effect of Economic Upheaval on Philanthropy
a Cygnus survey of how American donors' giving in 2009 will be influenced by the current economic crisis
Cygnus Applied Research, Inc. will conduct an online survey of American donors to determine how the current economy will affect their philanthropy over the next year.
A concise questionnaire will explore whether donors intend to alter their giving and how those who plan to reduce their philanthropy will make difficult choices. The survey will also seek donors' advice on how not for profits can position themselves for success in these turbulent times. The results will be especially important for fundraising planning, budgeting, soliciting and donor communication.
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