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	<title>Burk's Blog</title>
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	<description>Cygnus Applied Research</description>
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		<title>Donor-Centered Door-to-Door</title>
		<link>http://www.cygresearch.com/burksblog/?p=432</link>
		<comments>http://www.cygresearch.com/burksblog/?p=432#comments</comments>
		<pubDate>Thu, 12 Aug 2010 20:06:09 +0000</pubDate>
		<dc:creator>Penelope Burk</dc:creator>
				<category><![CDATA[The Cygnus Donor Survey]]></category>

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		<description><![CDATA[I&#8217;ve written about door-to-door canvassing before&#8230;a form of fundraising that I think is seriously underrated. Any program that brings a fundraiser face-to-face with a donor is one with enormous potential. It&#8217;s major gifts fundraising, mistakenly downgraded to direct marketing.
I was having lunch the other day with a colleague who is Executive Director of a prominent [...]]]></description>
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		<title>The Cygnus Donor Survey&#8230;Where Philanthropy Is Headed in 2010</title>
		<link>http://www.cygresearch.com/burksblog/?p=417</link>
		<comments>http://www.cygresearch.com/burksblog/?p=417#comments</comments>
		<pubDate>Thu, 05 Aug 2010 15:59:48 +0000</pubDate>
		<dc:creator>Penelope Burk</dc:creator>
				<category><![CDATA[Latest News!]]></category>
		<category><![CDATA[The Cygnus Donor Survey]]></category>

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		<description><![CDATA[
JUST RELEASED!
The Cygnus Donor Survey
&#8230;Where Philanthropy Is Headed in 2010
by Penelope Burk
In spite of all that they have had to contend with in the past two years, three out of four donors say they could still be inspired to give more generously this year. But their dedication to philanthropy is not unconditional, says the study&#8217;s [...]]]></description>
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		<title>Down the Up Staircase</title>
		<link>http://www.cygresearch.com/burksblog/?p=411</link>
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		<pubDate>Thu, 08 Jul 2010 16:03:24 +0000</pubDate>
		<dc:creator>Penelope Burk</dc:creator>
				<category><![CDATA[The Cygnus Donor Survey]]></category>

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		<description><![CDATA[I&#8217;ve been contemplating an interesting giving experience.
Several months ago, I made a first-time donation to an organization whose work I have long admired. I knew a bit about their fundraising history and was aware that the value of the gift I made ($500) was well above the average for first-time, online gifts to this particular [...]]]></description>
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		<title>It Takes Three To Tango</title>
		<link>http://www.cygresearch.com/burksblog/?p=400</link>
		<comments>http://www.cygresearch.com/burksblog/?p=400#comments</comments>
		<pubDate>Fri, 11 Jun 2010 17:33:07 +0000</pubDate>
		<dc:creator>Penelope Burk</dc:creator>
				<category><![CDATA[The Cygnus Donor Survey]]></category>

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		<description><![CDATA[For almost three years, my company and I have been studying the fascinating (and frustrating) issue of staff turnover in fundraising. While it’s not been difficult to identify the things that cause good fundraisers to leave jobs prematurely, resolving or mitigating these issues is a whole other matter.
I’m going to explore this subject in more [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>The Tipping Point in Fundraising</title>
		<link>http://www.cygresearch.com/burksblog/?p=390</link>
		<comments>http://www.cygresearch.com/burksblog/?p=390#comments</comments>
		<pubDate>Tue, 18 May 2010 15:56:12 +0000</pubDate>
		<dc:creator>Penelope Burk</dc:creator>
				<category><![CDATA[The Cygnus Donor Survey]]></category>

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		<description><![CDATA[The moment when something unique becomes common. This is the definition of the &#8220;tipping point&#8221; and, just as in any other business, fundraising is rife with examples.
Cygnus&#8217; 2010 survey of 15,000 North American donors might well be named, The Tipping Point of Philanthropy, for the number of fundraising and donor communications issues that have crossed [...]]]></description>
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