| |
Research
The Cygnus Donor Survey
…what lies ahead for philanthropy and fundraising in 2012
ABOUT THIS PROJECT:
Penelope Burk is pleased to announce Cygnus' fourth annual national survey investigating where American donors are taking their philanthropy, what will inspire their loyalty and generosity in a rapidly changing world, and what donors expect from the charities they support.
KEY SURVEY DATES:
Deadline to Become a Partner: January 16, 2012
Survey Active: February 6-26, 2012
PARTNERSHIP BENEFITS:
Join our prestigious group of not-for-profit partners and receive the following benefits:
FREE! the full 2012 Cygnus Donor Survey report, authored by Penelope Burk,
containing full statistical findings, comparisons with
previous years' data, and practical recommendations for
improving fundraising performance immediately
FREE!: a private, interactive webinar for partners only to
discuss the findings, facilitated by Penelope Burk
An opportunity to compare the findings from your donors with the national results at a nominal fee
PARTNERSHIIP REQUIREMENTS:
Registration is mandatory to secure your place as a partner as awe are limited in the number of not-for-profits that can join this research study. To qualify, you must be able to contact a minimum of 1000 of your individual donors by email (you never have to share any information including email addresses with Cygnus). In addition, we encourage you to invite your leadership volunteers (Board of Directors) to join this survey.
FREQUENTLY ASKED QUESTIONS:
WHO IS RESPONSIBLE FOR THIS PROJECT?
Penelope Burk, President of Cygnus Applied Research, Inc. is this study’s author. Penelope has forty years’ experience in fundraising and not-for-profit management and consulting and is renowned as the originator of Donor-Centered Fundraising. Her company specializes in conducting confidential research with donors and helping not-for-profits raise more money by adjusting their fundraising practices to reflect donors’ changing preferences and giving trends.
WHAT HAS THE CYGNUS STUDY INVESTIGATED IN THE PAST?
Among many important findings that are critically important to fundraisers, the Cygnus Donor Survey has generated compelling information about donors’ growing interest in transacting their gifts differently and what that means for Development operations. It has explored the views and preferences of young donors and the impact of religious conviction on giving in a changing faith environment. The Cygnus Survey has identified what not-for-profits can do to sustain their donors’ loyalty as Americans move to support fewer causes, and much more.
As a potential 2012 Cygnus Donor Survey Partner, you can download free of charge the Executive Summary of Cygnus' 2011 Survey Report. This will give you a fuller picture of the types of issues Penelope's research explores.
WHO CAN I CONTACT FOR MORE INFORMATION OR ASSISTANCE?
Amanda Diletti, Cygnus Donor Survey Project Manager
800-263-0267 x31
research@cygresearch.com
HOW IS THE CONFIDENTIALITY OF MY DONORS ASSURED?
You do not have to provide Cygnus with data files or any information about your donors. The email asking your donors to join the study will come directly from you. Donors will click a link in the email which will take them to Cygnus’ ANONYMOUS survey.
PARTNER REGISTRATION FORM
Registration is now closed.
Thanks to all of the not-for-profits that have registered. Your response was outstanding!
|
|
|
