The Cygnus Donor Survey
…what lies ahead for philanthropy and fundraising in 2013
ABOUT THIS PROJECT:
Penelope Burk is pleased to announce Cygnus' fifth annual national survey investigating where American donors are taking their philanthropy, what will inspire their loyalty and generosity in a rapidly changing world, and what donors expect from the charities they support.
This year we will be celebrating the 10th Anniversary of Donor-Cenered Fundraising!
Download the 2013 Cygnus Donor Survey Overview
KEY SURVEY DATES:
Deadline to Become a Partner: February 4, 2013
Survey Active: March 18 - April 14, 2013
Join our prestigious group of not-for-profit partners and receive the following benefits:
FREE! the full 2013 Cygnus Donor Survey National report, authored by Penelope Burk,
containing full statistical findings, comparisons with
previous years' data, and practical recommendations for
improving fundraising performance immediately
FREE!: a private, interactive webinar for partners only to
discuss the findings, facilitated by Penelope Burk
An opportunity to compare the findings from your own donors with the national results at a nominal fee
Registration is mandatory to secure your place as a partner as we are limited in the number of not-for-profits that can join this research study.
Partners email their donors to request their participation in Cygnus' anonymous, online survey. In order to accommodate not- for-profits of all sizes in this important project, partners are expected to reach out to a number that is relative to the size of their active donor file, with a minimum of 1,000 names for smaller organizations.
You never have to share any information including email addresses with Cygnus. In addition, we encourage you to invite your leadership volunteers (Board of Directors) to join this survey.
FREQUENTLY ASKED QUESTIONS:
WHO IS RESPONSIBLE FOR THIS PROJECT?
Penelope Burk, President of Cygnus Applied Research, Inc. is this study’s author. Penelope has forty years’ experience in fundraising and not-for-profit management and consulting and is renowned as the originator of Donor-Centered Fundraising. Her company specializes in conducting confidential research with donors and helping not-for-profits raise more money by adjusting their fundraising practices to reflect donors’ changing preferences and giving trends.
WHAT HAS THE CYGNUS STUDY INVESTIGATED IN THE PAST?
Among many important findings that are critically important to fundraisers, the Cygnus Donor Survey has generated compelling information about donors’ growing interest in transacting their gifts differently and what that means for Development operations. It has explored the views and preferences of young donors and the impact of religious conviction on giving in a changing faith environment. The Cygnus Survey has identified what not-for-profits can do to sustain their donors’ loyalty as Americans move to support fewer causes, and much more.
As a potential 2013 Cygnus Donor Survey Partner, you can download free of charge the Executive Summary of Cygnus' 2012 Survey Report. This will give you a fuller picture of the types of issues Penelope's research explores.
WHO CAN I CONTACT FOR MORE INFORMATION OR ASSISTANCE?
Cygnus Donor Survey Project Manager
Phone: 800-263-0267 x31
HOW IS THE CONFIDENTIALITY OF MY DONORS ASSURED?
You do not have to provide Cygnus with data files or any information about your donors. The email asking your donors to join the study will come directly from you. Donors will click a unique link specifically for your organization within the email which will take them to Cygnus’ ANONYMOUS survey. At no time during the survey do we ask a respondent to disclose their identity.
Upon submitting the survey, respondents are taken out of the survey to enforce their privacy and redirected to our website where they are asked if they would like to receive the Executive Summary of the results once they become available. This is an opt-in service only that we like to provide to all respondents.
PARTNER REGISTRATION FORM