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Penelope Burk’s iconic philosophy for fundraising in changing times is now available in a webinar series. Join Penelope as she reveals the importance of how Donor-Centered Fundraising acknowledgement, communication and recognition are crucial to fundraising success!
- Read Session Description
DATE: January 24, 2013
TIME: 2:00 - 3:00 p.m. E.S.T.
- Read Session Description
DATE: February 14, 2013
TIME: 2:00 - 3:00 p.m. E.S.T.
- Read Session Description
DATE: March 7, 2013
TIME: 2:00 - 3:00 p.m. E.S.T.
What Is Donor-Centered Fundraising?
Donor-Centered Fundraising© is a customer service-oriented approach that raises more money by focusing on what donors themselves say will earn their loyalty and win increasingly generous gifts. Donor-Centered Fundraising is defined by over a decade of research and testing with more than 100,000 donors and hundreds of not-for-profit organizations.
Why Donor-Centered Fundraising Is Essential for the Times
Today’s fundraising practices and beliefs were developed at a time when competition was less severe, donors were less demanding, and fundraisers could rely on an unlimited supply of supporters. But now wealth is shifting to a new kind of donor who is more independent, more questioning, and much harder to reach. If that isn’t challenging enough, competition is growing while donors themselves are trending towards supporting fewer causes. But there is good news. Not-for-profits can raise more money in this new environment by adopting a Donor-Centered approach to fundraising and donor relations.
Who Should Experience the Donor-Centered Fundraising Webinar Series
- Professional Fundraisers working on the front lines in direct marketing, major gifts, donor relations/stewardship, writing/communications
- Decision-Makers responsible for budget allocation who want to know where precious resources will have the greatest impact on the bottom line
- Development Directors and Fundraising Program Managers seeking to improve staff productivity by focusing on donor-centered strategies that raise more money
- Board Members and Other Leadership Volunteers who are looking for meaningful ways to contribute to fundraising success through donor communication
- Marketing and Communications Personnel seeking to add value to their not-for-profits by communicating more effectively with donors
About This Webinar Series
Donor-Centered Fundraising is a practical, forward-thinking and interactive webinar series led by renowned author and futurist, Penelope Burk. In a her trademark compelling and entertaining manner, Penelope answers the age-old question, What Do Donors Want?, then clearly articulates a strategy that satisfies donors’ needs while increasing fundraising profit.
According to donors, everything that happens between making a gift and being asked for the next one contributes to their decision to give again...or give more...or just walk away. Since over 90% of donors stop giving and two out of three give only once before disappearing, bringing donor attrition under control means zeroing in on what fundraisers should do when they are not asking for money.
In this compelling webinar series, Penelope Burk highlights the three essential components of her Donor-Centered approach. Citing vivid examples from not-for-profits who have used donor-centered techniques and raised more money, Penelope will cover the following important issues:
Session #1: The Profitable Advantage of Meaningful Gift Acknowledgement
DATE: January 24, 2013
TIME: 2:00-3:00 p.m. E.S.T.
- What Donors Want: the origins of Donor-Centered Fundraising
- How donors’ giving priorities are shifting and what that means for fundraising in an increasingly competitive environment
- What makes donors want to stay loyal indefinitely while giving more generously over time... and why this is the most important question in fundraising today
- Acknowledgement IS Recognition – how typical thank you letters can be transformed into brilliant communications that inspire more generous giving
- How a one-minute thank-you call can turn your Board into willing and productive fundraising volunteers
- We want as much money as possible unrestricted – how to help your CEO and Board make better decisions so that you can raise more money
Session #2: How to Get Your Message Heard in a World Overflowing with Information
DATE: February 14, 2013
TIME: 2:00-3:00 p.m. E.S.T.
- Why donors are holding their philanthropy back...and how much more money is out there that fundraisers can have now if they communicate effectively
- Measurable results: the key that unlocks philanthropy at a whole new level
- From eight pages – to one – to fifteen words: why less is more in a world of communication overload
- How not to get red-flagged: email communications that make donors want to give again
- The two questions donors want answered when they go to your website
- Innovation in donor communication: how to improve readership of everything you send to donors – even annual reports
- Examples of donor-centered communications
- How donor-centered communication in direct marketing has a direct and positive impact on major gifts fundraising
Session #3: Recognition that Makes Donors’ Hearts Soar
DATE: March 7, 2013
TIME: 2:00-3:00 p.m. E.S.T.
- Which donors deserve to be recognized...and why it’s so easy to get it wrong
- Why typical honor rolls and giving societies leave donors cold and how the donor-centered alternative works better for donors and fundraisers
- Why members and donors react differently to typical recognition
- What donors say is the most important recognition they have ever received
- What donors love (and dislike) about donor recognition events and how you can create a winner
- Unique and creative examples of donor recognition that blew donors’ socks off...and the ones that almost made it
- Where donors are headed this year: what Penelope’s 2012 research with donors
About Penelope Burk -
Presenter and Originator of Donor-Centered Fundraising®
Author, trainer and President of Cygnus Applied Research, Inc., Penelope Burk has forty years’ experience in not-for-profit management, fundraising, marketing and research. She is a fundraising authority and iconoclast who advocates innovative approaches to raising money while challenging long-standing but ineffective beliefs that limit success.
Penelope is an accomplished author and speaker who has written two best-selling books and more than fifty seminars, training programs and plays about fundraising and donors. Her presentations are widely acclaimed as unique, engaging and among the most effective educational experiences in the sector today.
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ADDED BONUS!
Upon registration every delegate of the webinar will receive a 20% discount on the purchase of Penelope Burk’s best-selling book, Donor-Centered Fundraising.
See confirmation email for more information.
Series Registration
Interested in attending the series but missed the first session?
Single session registrations still available.
Contact Theresa Horak in our office:
info@cygresarch.com
800-263-0267
Site License
Interested in registering more than 6 people?
$1350 / per site
Purchase the site license to this series and include up to 40 people per site.
For more information and to register, please contact Theresa Horak in our office:
info@cygresarch.com
800-263-0267
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The rebroadcast, projection or resale of the webinar is strictly prohibited. Any organization found rebroadcasting or reselling the webinar will have their access terminated and their money will not be refunded.
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"This was time well spent. I came away with numerous plans to improve the way we do things. It was specific, concrete, and enjoyable"
"Talk about 'kicking it up a notch.' Donor-Centered Fundraising take the basics of fundraising to a new level and provides valuable insight from the people who really matter - the donors."
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