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Completely Revised and Updated for 2010!
Learn the basics of Donor-Centered Fundraising
Over 70% of today’s professionals were not in the Development industry when Penelope first introduced the concept of Donor-Centered Fundraising. If this describes you or members of your team, then this forum is an essential learning experience. If you are trying to meet ambitious fundraising targets in a rapidly changing marketplace, Donor-Centered Fundraising can help you get there.
Take your team to the next level
If you have attended Penelope’s inspiring forum before, or if you have read her book, this fully updated seminar will give you the tools you need to operationalize Donor-Centered Fundraising. The day is loaded with new research evidence from studies conducted this year and last with over 35,000 donors. And, an all-new series of fascinating Case Studies will help you deal productively with this fundamental reality -- that the toughest sell you will ever have is not with donors, but with your own staff and decision-makers.
Donor-Centered…Now More Than Ever
Today’s fundraising practices and systems were developed in an era when donors were less demanding, competition was less severe, and fundraisers could rely on an unlimited supply of supporters. Now, however, wealth is shifting to a new kind of donor who is more independent, more questioning and much harder to reach. If that isn’t challenging enough, the number of not-for-profits continues to grow while donors themselves are trending towards supporting fewer causes.
What Is Donor-Centered Fundraising?
Donor-Centered Fundraising is a customer service-oriented approach to fundraising designed to raise more money by focusing on the things that donors themselves say will earn their loyalty and win increasingly generous gifts.
About This Seminar
Donor-Centered Fundraising Now More Than Ever is a pragmatic, interactive and forward-thinking forum that explains how Donor-Centered Fundraising works and presents intriguing case studies designed to help you and your team implement this winning fundraising strategy.
ADDED BONUS!
Every delegate registered for the seminar will receive a copy of Penelope Burk’s best-selling book, Donor-Centered Fundraising, at no additional cost. (a $65.00 value!)
The Presenter - Penelope Burk
Author, trainer and President of Cygnus Applied Research, Inc., Penelope Burk has forty years' experience in not-for-profit management, fundraising, marketing and research. She is a fundraising authority and iconoclast, advocating innovative approaches to raising money while challenging long-standing but ineffective beliefs that limit success.
Penelope is an accomplished author and speaker who has written two bestselling books and more than fifty seminars, training programs and plays about fundraising and donors. Her presentations are widely acclaimed as unique, engaging and among the most effective educational experiences in the sector today. |
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REGISTER HERE!
CLICK ON YOUR CITY BELOW TO REGISTER.
TORONTO, ON
October 6
CHICAGO, IL
October 7
WASHINGTON, DC
October 14
BOSTON, MA
October 15
SEATTLE, WA
October 22
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Registering by fax or mail?
Click here to download the registration form.
* If you do not have Acrobat Reader installed on your computer, you may download it for FREE from Adobe. Click below.
Full participation in Donor-Centered Fundraising - Now More Than Ever is applicable for 6.5 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
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