I’m Leaving...
How to hold onto good fundraisers and make much more money
Available from Spring 2010
In this new seminar, Penelope Burk tackles one of the not-for-profit industry’s most frustrating and costly problems -- the high turnover rate of fundraisers.
Backed by two years of research with more than two thousand Development professionals, CEOs, Board members and donors, I’m Leaving offers surprising statistical evidence about why good fundraisers move on prematurely and what it will take to keep them on the job longer and working productively. In plain language, Penelope shows employers how they can easily measure the real cost of premature staff turnover and the financial benefits of bringing this pressing problem under control.
This forum is not just for employers and decision-makers. I’m Leaving reveals what young fundraisers want, illustrating an urgent need to help them gain experience and realize their goals more quickly to address the coming exodus of top fundraising managers already on the verge of retirement.
AGENDA HIGHLIGHTS
I’m Leaving boldly faces the complex issues that underlie staff turnover, such as…
- the conflicting sensibilities of mature bosses who rose slowly through the ranks and their young employees who expect to move up the career ladder much more quickly
- why the old-school culture of “fundraising as a necessary evil” still lurks beneath the surface, how it affects fundraiser retention, and how to help Boards and CEOs modernize their thinking
- which employee benefits and working conditions really influence staff retention and which simply drain the budget
- how rapid staff turnover affects donors, their gift values, and their desire to stay loyal to the organizations they support
- what fundraisers need to know before they move from one job to the next
Presented with her trademark clarity and humor, I’m Leaving once again showcases Penelope Burk as one of the fundraising industry’s most exciting and innovative thinkers and trainers.
OTHER SPEAKING TOPICS
• FROM PERIL TO PROFIT
Cygnus' national research has found that fundraising cannot just wait out the recession then return to business as usual because donors have moved to a new way of giving. But inspiring their ongoing loyalty and earning generous contributions is still possible if not-for-profits give donors what they really need. While this means being open to thinking about fundraising differently and adjusting some outdated and ineffective practices to be donor-centered, those who adapt their operations to this new dynamic will reap the rewards - whether the economy is up or down.
FROM PERIL TO PROFIT is a full-day, interactive seminar led by renowned author, researcher, and fundraising futurist, Penelope Burk. This forward thinking session presents new Cygnus research with thousands of North American donors in the context of a reliable, tested strategy that will lead your fundraising operation out of the recession.
• FEARLESS FUNDRAISING IN A TURBULENT ECONOMY
There is no historical precedent for how this troubled economy will affect philanthropy for the foreseeable future. But, fundraisers and other not-for-profit staff still need reliable information now in order to plan, to limit exposure, and to inspire donors to give in these uncertain times.
Building on the research from Donor-Centered Fundraising, Penelope Burk, in January of 2009 Penelope surveyed over 20,000 Americans in to learn how donors intend to give this year, and what changes they expect from organizations they support because of the economy. Fearless Fundraising, offers practical advice on how to connect more effectively with donors and combines this with up-to-the-minute research data and thought-provoking advice from donors. Attendees to this session will learn what donors need to know in the current environment and discover how not for profits can become masters of their own fundraising messages to inspire future contributions.
• DONOR-CENTERED FUNDRAISING
(For fundraising decision-makers and practitioners)
Donor-Centered Fundraising is the breakthrough strategy that enhances donor loyalty and inspires more generous gifts. Based on seven years of research and testing with hundreds of charities and donors, Donor-Centered Fundraising is the only statistically-supported fundraising philosophy that brings donors and charities together to achieve measurable, long-term results.
Today's fundraising practices and beliefs were developed in a time when donors were less demanding, competition was less severe, and fundraisers could rely on an unlimited supply of people who were willing to give. But now wealth is shifting to a new kind of donor who is more questioning and harder to reach, the number of organizations raising money exploded, and donors are trending towards supporting fewer causes.
Donor-Centered Fundraising is a pragmatic, interactive and forward-thinking seminar designed to help decision-making staff and volunteers capitalize on these new market trends. In a succinct and compelling manner it answers the age-old question, "What do donors want?", then articulates a practical strategy that satisfies donors' needs.
• COMMUNICATION IS THE ASK
How to raise more money using Donor-Centered Communication
As it gets harder to acquire more donors the sustained loyalty of your existing supporters becomes increasingly important. Intriguingly, donors themselves say that their decisions to give again and give more generously are influenced more by what not for profits tell them when they are not asking for money, than by solicitations. But, in a world where your donors are bombarded with everyone else's information, how can you grab their attention and be confident that they are hearing your message?
COMUNICATION IS THE ASK offers practical advice on how to connect more effectively with donors in an age of information overload. Developed from Penelope Burk's groundbreaking research on the causes of and remedies for high donor attrition, COMMUNICATION IS THE ASK explains what donors need to know and explores how not for profits can become masters of their own messages. This energetic, half-day seminar leads delegates through a hands-on, creative experience on selecting, shaping and delivering information to secure and sustain a competitive edge.
For more information on these topics and typical agendas, contact Patricia Sinka by phone 800-263-0267 or email info@cygresearch.com.
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