| |
NEW SEMINAR!
Cygnus' national research has found that fundraising cannot just wait out the recession then return to business as usual because donors have moved to a new way of giving. But inspiring their ongoing loyalty and earning generous contributions is still possible if not-for-profits give donors what they really need. While this means being open to thinking about fundraising differently and adjusting some outdated and ineffective practices to be donor-centered, those who adapt their operations to this new dynamic will reap the rewards - whether the economy is up or down.
FROM PERIL TO PROFIT is a full-day, interactive seminar led by renowned author, researcher, and fundraising futurist, Penelope Burk. This forward thinking session presents new Cygnus research with thousands of North American donors in the context of a reliable, tested strategy that will lead your fundraising operation out of the recession.
AGENDA HIGHLIGHTS
Seminars run from 9:00 a.m. to 3:00 p.m. with lunch and refreshments included.
- Is it really the economy...or is it something else going on?
Penelope highlights the key findings of her 2009 national survey in which 22,000 donors
talked about how they plan to give in the current environment and how their
changing behavior is motivated by more than just the economy.
- Trust, leadership, and flexibility:
The three critical elements of successful fundraising in a changing world and how to
showcase them for donors.
- The economy and Donor-Centered Fundraising®:
What “Donor-Centered Fundraising” is, and how it addresses donors’ fundamental
requirements for giving in 2009 and beyond.
- Are your fundraising programs safe?
How changing donor preferences are presenting new and creative opportunities for
fundraising programs like direct mail, online giving and fundraising events.
- Ten rules for communicating with donors in an age of information overload:
What donors want to see in your fundraising communications that will influence their
loyalty and inspire more generous gifts -- in any economy.
- Real-life examples that turn research findings into profit!
Fundraising-specific case studies on donor acknowledgement, print and electronic
communication, and the challenging issue of gaining staff and management support for
new ideas.
Penelope Burk - Presenter
Penelope Burk is celebrated for some of the most important innovations in modern-day fundraising. She is a visionary with the determination to bring donors' voices into the development offices and board rooms of not for profit organizations. Penelope's groundbreaking research challenges long-standing but ineffective fundraising practices while showcasing evidence-based methods that raise more money and offer fundraisers a more satisfying way to work.
|
|
|
* If you do not have Acrobat Reader installed on your computer, you may download it for FREE from Adobe. Click below.
Full participation in From Peril to Profit is applicable for 6.5 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
|
|
|
