Philanthropy in a Turbulent Economy
by Penelope Burk

UPDATED - AUGUST/09

In January, Cygnus engaged 22,000 American donors in an on-line survey that explored how the economy is affecting their philanthropy and what donors need from not-for-profits now in order to continue giving in 2009. 

In Philanthropy in a Turbulent Economy, Penelope Burk provides critical insight on how fundraisers and not-for-profit leaders can raise money with confidence in these tough economic times.  Her advice is supported by compelling statistical evidence and brought vividly to life by insightful and often poignant quotes from donors themselves.  

Now including a 48-page companion report to Philanthropy in a Turbulent Economy, with additional analysis and commentary by Penelope Burk and on;

1. young donors and their surprising philanthropic potential and intentions during this recession
2. a comparison of the views of men and women on philanthropy and how the recession is impacting their giving philosophies
3. the significant differences in giving and volunteering between actively religious donors and others who identify themselves as "not at all religious" or "somewhere in between"
4. how high-income donors (>$200,000) have been affected by the economy, and what that means for their philanthropy in these tough times
5. the unexpected characteristics of America's most generous donors and what they need from not-for-profits in order to keep giving during the recession

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