The Cygnus Donor Survey
Where Philanthropy is Headed in 2010
- by Penelope Burk (US Edition)

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In spite of all that American donors have had to contend with in the past two years, three out of four say they could still be inspired to give more to charitable causes this year.

While this is good news for fundraisers, Penelope Burk cautions that donors are also exhibiting unprecedented independence in choosing who they will support and how they will transact their gifts. They also have concrete expectations of the charities they select and will not hesitate to stop supporting causes that cannot meet them.

15,000 donors took part in The Cygnus Donor Survey 2010 which asked 52 questions on issues vital to fundraising and the financial health of the charitable sector. Findings include:a definitive shift to online giving and electronic communication, even among donors over the age of 65

insight into the untapped potential among donors under the age of 35
the growing trend among all donors towards supporting fewer causes, taking fundraising cost into account more overtly, resisting over-solicitation, and demanding measurable results on their gifts-at-work
confusion inside not-for-profits on the role of leadership volunteers in fundraising
information from donors with a will on their willingness to include a bequest if asked

The Cygnus Donor Survey is full of research statistics and evidence but also includes a compelling narrative by Penelope Burk that explains the connection between research results and fundraising success. Fundraisers, CEOs and Boards will find this report to be both a compelling read and a practical guide for raising money in an age of uncertainty.

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As a fundraiser, I'm always looking for data that comes straight from donors. Real research is invaluable in allocating resources toward productive strategies. Cygnus gives you real data you can use in strategic planning.

Wendy Wareham, Director of Development, Sisters of the Humility of Mary (client)

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This report is terrific! Penelope Burk did a superb job in writing it! The information provided is well worth the small investment! Everything in this report is relevant to what we are experiencing in our "neck of the woods." Please extend my kudos to Penelope! I often find myself referring to her "Donor Centered Fundraising" book and now I'll add this report as well.

Claudine Weber
Mercy Health Partners
Muskegon, Michigan

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The Cygnus Donor Survey Where Philanthropy is Headed in 2010 - by Penelope Burk (US Edition)

ORDER HERE:

The Cygnus Donor Survey
Where Philanthropy is Headed in 2010
- by Penelope Burk (US Edition)