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UPDATED!
The Cygnus Donor Survey
Where Philanthropy is Headed in 2011
- by Penelope Burk (US Edition)

DIGITAL FILE ONLY - PDF File Format

Could this be the best year ever for fundraising?

The findings of Cygnus’ just published 2011 North American Donor Survey certainly point in that direction. Four out of every five donors are prepared to give the same or more to charitable causes this year – if the circumstances are right.

Find out why donors say they are holding their philanthropy back and what will inspire them to unleash their giving at a whole new level. Renowned author and researcher, Penelope Burk reveals what 22,000 donors had to say about...

  • The economy -- Is philanthropy still in recession or will donors make 2011 a banner y ear for fundraising?
  • Generosity -- Who is ready to give more generously and on what terms?
  • Gift Transaction -- Is Online Giving expanding philanthropy or just robbing Direct Mail?
  • Social media -- Who is following you and are those social media “friends” really influential?
The Cygnus Donor Survey is full of research statistics and evidence but also includes a compelling narrative by Penelope Burk that explains the connection between research results and fundraising success. Fundraisers, CEOs and Boards will find this report to be both a compelling read and a practical guide for raising money in an age of uncertainty.

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I'm really pleased that someone is finally asking the donors how they do their philanthropy! I'm not wealthy, but giving is very important to me and actually a hobby. I find it creative and a lot of fun! I give to make a difference. It's best when I can see the result of my specific contribution - hence my proclivity for restricted donations - as opposed to general doing good, though I do give unrestricted small amounts to most of the organizations I support. Most of my charities are local, and I plan to leave nearly all of my estate to charity, but I also find it very rewarding to make current donations.
- Donor Respondent, Cygnus Donor Survey 2011

 

 

book

  • 78-pages
  • 35 graphs and tables
  • Over 150 quotes from Donors
  • Narrative written by Penelope Burk
  • A great resource to help fundraising decision-makers maximize budget and staff talent
  • Revealing resource for Board Members


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For the Canadian Edition, click here.

If you have any questions regarding this publication or wish to inquire about an existing order, please contact us by e-mail at info@cygresearch.com or by telephone at (800) 263-0267.


Donor-Centered Fundraising
› Synopsis
› Order Book
NEW REPORT!
2011 Cygnus Donor Survey

US EDITION
CANADIAN EDITION
Articles
Press Room
Burk's Blog

 

Download
FREE! Download the 2011 Executive Summary


Previous research also available for a free download;

2010 Executive Summary - Cygnus Donor Survey

2009 Executive Summary - Philanthropy in a Turbulent Economy
 
 


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