AVAILABLE EARLY 2011
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Donor-Centered Leadership… In this new book and seminar by the author of the acclaimed fundraising industry standard, Donor-Centered Fundraising, Penelope Burk tackles one of the not-for-profit industry’s most frustrating and costly problems -- the high turnover rate of fundraisers.
Backed by two years of research with 1700 Development professionals and over 8000 CEOs, Board members and donors, Donor-Centered Leadership offers surprising statistical evidence about why good fundraisers move on prematurely and what it will take to keep them on the job longer and working productively. In plain language, Penelope shows employers how they can easily measure the real cost of premature staff turnover and the financial benefits of bringing this pressing problem under control.
While this book has much to say about fundraising managers and decision-makers,Donor-Centered Leadership also reveals what young fundraisers want, illustrating an urgent need to help them gain experience more quickly to address the coming exodus of senior practitioners who are verging on retirement.
Underscoring the reality that successful fundraising is a product of more than just the people who are paid to raise money, Penelope makes an irrefutable evidence-based case for change in the board rooms of North America’s not-for-profits. Donor-Centered Leadershipoffers sobering insights into leadership volunteers’ lack of confidence about their own fundraising abilities and confusion about the role they should be playing. The book then goes on to offer practical advice on how to turn a hesitant, under-productive Board into one that fundraisers are proud to serve.
Donor-Centered Leadership boldly faces the complex issues that underlie staff turnover, such as…
- the conflicting sensibilities of mature bosses who rose slowly through the ranks and their young employees who expect to move up the career ladder much more quickly
- why the old-school culture of “fundraising as a necessary evil” still lurks beneath the surface, how it affects fundraiser retention, and how to help Boards and CEOs modernize their thinking
- which employee benefits and working conditions really influence staff retention and which simply drain the budget
- how rapid staff turnover affects donors, their gift values, and their desire to stay loyal to the organizations they support
- what fundraisers need to know before they move from one job to the next
Presented with her trademark clarity and humor, Donor-Centered Leadership once again showcases Penelope Burk as one of the fundraising industry’s most exciting and innovative thinkers and trainers.
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