Donor-Centered Fundraising®
by Penelope Burk

Why Donor-Centered Fundraising is essential for anyone working in fundraising today

In this groundbreaking and thought provoking book, author Penelope Burk presents the American fundraising industry with its first and only statistically-based assessment of the present state of fundraising and the future potential of a donor-centered approach to raising money.

Burk's comprehensive study of donor communication, recognition and donor relations paints a clear picture of the kind of relationship that donors are seeking and defines donor-centered fundraising as the essential methodology for keeping donors long term.

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