Sherry Rodney Kushner in Canadian Fundraiser , August 15, 2001

IN PRINT - Sherry Rodney Kushner
A Guide to Donor-Centered Fundraising is reprinted, welcomed
Thanks! . A Guide To Donor-Centered Fundraising, Second Edition, 1999,

With Thanks! . A Guide To Donor-Centered Fundraising, the development field is enjoying a real treat. This long-awaited guide, based on a national study carried out by well-known Canadian fundraiser Penelope Burk, is already into its second edition because it crystallizes so well the areas of donor communication, motivation and recognition from the donor's perspective. This gem offers invaluable insights, advice and formulas certain to assist professional and volunteer fundraisers alike, regardless of organization size or expertise.

Debunking myths and taking on topics ranging from revenue gaps, lost donors, donor attrition, stagnant/declining giving and performance standards to designated giving, provision of information and the formal donor recognition universe, this first-ever statistically based book on this topic takes a holistic look at the present and future of donor-centered fundraising in Canada.

Penny Burk makes practical sense out of the eye-opening findings of her study. Whether starting a program from scratch, rescuing an existing one and/or striving for excellence, this book translates and defines the arena with refreshing insight in easy to digest language. Ultimately, Burk delivers thought-provoking concepts based on solid data that give the reader an essential methodology for the maintenance of long term donors. Comprehensive yet focussed chapters offer the A-Z on problems and traps, and present solutions along with suggestions from testing and budgeting to gaining acceptance for donor-centered fundraising inside an organization.

Thanks! A Guide To Donor-Centered Fundraising is an impressive piece of work that was well worth the wait. Small wonder that this body of research has been accepted by ARNOVA and there are plans for Burk to present a précis of the guide at its fall conference. These issues are universal in the field of fundraising and transcend borders, and American universities have embraced the book, spurred by a recent CASE donor relations symposium. Don't miss this splendid "What, When and How To". Thanks! . A Guide To Donor-Centered Fundraising can be obtained directly from Cygnus Applied Research, at 800/263-0267....

To order the book, please click here.