Cygnus Applied Research, Inc. CONTACT US | LOCATIONS
 
 
 

Donor-Centered Fundraising®
by Penelope Burk

SYNOPSIS

Donor-Centered Fundraising takes an objective look at the way fundraisers manage donor communication from the moment a first gift is received, backing up its analysis with data and real-life anecdotes gathered from over four hundred research subjects. In clear language, the book provides specific information on what does and does not influence donor retention, increase donors ' desire to give more generous gifts, and influence the pace at which donors maximize their generosity. Among the wealth of findings and recommendations in this book, readers will learn:
  • the three things that donors want more than anything else and how getting them consistently will influence their longevity and generosity
  • the best ways to say 'thank you' through written and verbal communication
  • that donors have more money to give but are holding it back until fundraising adjusts its practices to be more "donor-centered"
  • the pitfalls of our traditional approach to donor recognition and communication
The remainder of the book is dedicated to demonstrating how true donor-centered fundraising can become a reality within any organization, regardless of size or focus.

Donor-Centered Fundraising covers everything concerning gift acknowledgment, communication and donor recognition. Here are some of topics/issues addressed in the research and the book:

  • what motivates some donors to stay loyal long term while most become attrition statistics
  • why donors stop giving
  • superior gift acknowledgment from the perspective of donors themselves
  • donors views on public recognition and its effect on gift value and longevity
  • the role of email in donor communication
  • do donors distinguish between membership and philanthropic giving?
  • what, when and how should information be communicated to donors to ensure their continuing loyalty?
  • how the majority of not for profits acknowledge gifts and why change is warranted
  • not for profits ' views on the value of publishing donors' names
  • donors ' opinions on having their names published in publications and on donor walls, including their views on listing names by gift value or in gift clubs/levels
  • donor recognition events - what donors like and don ' t like about them
  • donor relations staff - should stewardship be assigned to specific staff or should donor relations be the job of everyone in fundraising?
  • the unique power of volunteers to influence donor retention and significantly higher gifts
  • shaping a new role for leadership volunteers in donor communication and acknowledgment
  • the discrete sensibilities of corporate donors and sponsors concerning public recognition
  • cost-per-dollar raised and its influence on donor behavior
  • donors ' impassioned reaction to token and incentive gifts, certificates and plaques

AND MUCH MORE!

Donor-Centered Fundraising is written specifically for professional fundraisers who want to raise more money from existing donors, halt donor attrition and set their business on a new course that will bridge the gap between the demand for and availability of philanthropic funds.

To order the book, please click here.

 

 

Donor-Centered Fundraising
› Synopsis
› Order Book
NEW REPORT!
2011 Cygnus Donor Survey

US EDITION
CANADIAN EDITION
Articles
Press Room
Burk's Blog
 
 


© 2009 Cygnus Applied Research, Inc. | Privacy Policy
Cygnus Applied Research, Inc.