Donor-Centered™ Fundraising This seminar is essential for fundraising decision-makers and practitioners Donor-Centered™ Fundraising is the breakthrough strategy that enhances donor loyalty and inspires more generous gifts.  Based on seven years of research and testing with hundreds of charities and donors, Donor-Centered™ Fundraising is the only statistically-supported fundraising philosophy that brings donors and charities together to achieve measurable, long-term results. Today's fundraising practices and beliefs were developed in a time when donors were less demanding, competition was less severe, and fundraisers could rely on an unlimited supply of people who were willing to give. But now wealth is shifting to a new kind of donor who is more questioning and harder to reach, the number of organizations raising money exploded, and donors are trending towards supporting fewer causes. Donor-Centered™ Fundraising is a pragmatic, interactive and forward-thinking seminar designed to help decision-making staff and volunteers capitalize on these new market trends. In a succinct and compelling manner it answers the age-old question, "What do donors want?", then articulates a practical strategy that satisfies donors' needs.  DOWNLOAD 2008 Seminar Brochure
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2008 DCF Seminar Agenda

MORNING

Introducing Donor‐Centered™ Fundraising

• key findings from the research studies on donor communication and recognition
• Donor‐Centered™ fundraising: a definition
• the fundraising gaps; the growing divide between donors’ ability and willingness to give and current fundraising performance
• attrition: the most serious problem in fundraising today and how Donor‐Centered™ fundraising can bring it under control
• how current fundraising beliefs and practices inhibit philanthropy and drive donors away
• the vicious circle that prevents us from keeping our donors and raising more money
• what donors are really looking for and what they’ll do if they get it
• why communication, not recognition is the key to fundraising growth
• how to write a great thank you letter

AFTERNOON

Making Donor‐Centered™ Fundraising Work

• overcoming the fear of fundraising: how to talk to your donors
• measurable results: how to communicate this vital information
• newsletters: advice from donors on this critical communication tool
• avoiding the pitfalls in donor recognition events
• pins, plaques and premiums: is there a place for recognition gifts in philanthropy?
• cost vs investment: realistic budgeting
• silos are for farmers, not fundraisers: creating a Donor‐Centered™ environment in your Development Department
• a Donor‐Centered™ approach to working with external suppliers
• helping your leadership volunteers become Donor‐Centered™ living the definition: how becoming Donor‐Centered™ will transform you as a professional fundraiser