Communication & Stewardship Plans

You and your donors want the same thing – more and better results.  Our Donor-Centered Solutions make that possible.

A Donor-Centered Fundraising Strategy gives you the evidence-based plan for creating a giving environment that makes it easier for your donors to give more generously and to do so sooner.

Donor-Centered Planning:

The key discovery we made in over a decade of research with thousands of donors is that, when it comes to improving retention and average gift values, donor communication is more powerful than either solicitation or recognition. For donors, communication is the ask. Our plans…

1. Prioritize measurable results on gifts at work, donors’ number one requirement for indefinite loyalty and increased generosity. 
2. Include compelling, original statements that position your organization and goals in ways that inspire donors and motivate staff and volunteers.
3. Articulate all staffing and budget requirements to support ambitious but achievable growth.
4. Incorporate a Donor-Centered approach to communication and stewardship.

Research-Driven Recommendations:

In our Donor-Centered Fundraising Strategies, clients see the end result of our extensive data analyses and donor survey results. All Donor-Centered recommendations for planning and program implementation are driven by this wellspring of information, which we further refine through controlled tests of key recommendations. When recommendations stem from your own data and your own donors’ views, when new initiatives are introduced in a controlled and closely monitored manner, change is easier, risk is minimized and new opportunities for innovation become possible.