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Database & Performance Analysis
You’ll see where you are...we’ll show you where you could be.
Clients ask Cygnus to analyze their databases in order to better understand how supporters have historically behaved, identify opportunities for major gift development, project future fundraising revenue, and assess operational expenditures in light of fundraising return.
Cygnus’ Database & Performance Analysis in
Three Progressive Steps:
Performance Assessment:
...in which we capture a statistical picture of the life cycle of your donors – how they enter the system and travel through various fundraising programs; where their progression might stall; how the allocation of resources affects their mobility and generosity. These are some of the questions we address:
- What is the long term retention/attrition picture?
- What are the characteristics of donors who tend to stay loyal?
- How fast and at what rate do loyal donors move from direct response into major gifts?
Benchmarking:
...where we calculate the lifetime value of your donors by analyzing overall giving patterns and trends. We answer these questions:
- What is the lifetime giving value of donors before they stop contributing to your organization?
- Are budget funds being applied to optimum advantage for conversion of donors to major and planned gifts?
- Are current solicitation patterns appropriate for optimizing ROI? (We recommended to ABFI that they increase the number of asks.)
Revenue Forecasts:
Analysis and benchmarking lead to pragmatic and dependable revenue forecasts that deliver:
- A clear picture of current donor behavior, an essential element of effective planning.
- An estimate of the lifetime value of a donor for accurate multi-year forecasting.
- An assessment of resource allocation by fundraising program to optimize the upward movement of donors.
Cygnus’ data analysis delivers more than just numbers. It includes a series of targeted program recommendations based on our findings tailored to your organization. To learn more about the information that can be revealed by your database, please contact us by email info@cygresearch.com, or by phone 800 263-0267 to speak with one of our client service representatives. |
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