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Donor-Centered Fundraising® In A Day

Delegates leave our general-audience seminar on Donor-Centered Fundraising® eager to implement what they have learned. But, they soon realize that results can be achieved much more easily and quickly if everyone -- from the Board and CEO to frontline fundraisers -- understands what donor-centered fundraising is and how to put it into action.
What a wonderful validation of what fundraising should be – donor-centered and focused. And to have the data to back up best practices is something we have needed in this profession for a long time. Thank You.

- Patty Porter, Sr. Director for Health Sciences, University of Wisconsin Foundation


Donor-Centered in a Day covers the essentials within a flexible agenda designed to suit your organization's unique configuration and needs. Penelope Burk's engaging style and unparalleled command of the subject, make the day riveting from start to finish. Whether speaking to leadership volunteers, management, fundraisers, marketers or programs staff, Penelope helps everyone understand that being donor-centered isn't just about fundraisers. She gets the whole team on side. Clients often tell us afterwards that Penelope achieves in a matter of hours what they haven't been able to accomplish on their own in a year.

This is an example of an agenda from a recent presentation of Donor-Centered in a Day. This particular session was developed for a major university.

8:00-9:30 Session for Board of Trustees and top institutional management on how donors will give in this troubled economy and how being donor-centered can sustain loyalty and gift value
9:30-10:30 Special session for Deans and College/Faculty-based fundraisers on influencing giving through donor-centered fundraising
10:30-12:00 Working session for all Development personnel on Cygnus' latest research on communicating meaningfully with donors in this age of information overload.
1:00-2:00 Working session and Q&A with Development Directors and Managers covering acknowledgment, recognition, staffing, measuring success
2:00-3:30 Q&A with President, VP Advancement and other Executive VPs on Donor-Centered ROI, and other issues of particular interest to the client


For more information on scheduling this one-day session and to discuss the agenda for Donor-Centered in a Day, please contact Jeff Dubberley, Vice President at info@cygresearch.com.
Donor Surveys & Research
Database & Performance Analysis
Capacity Assessments / Fundraising Projections
Communication & Stewardship Plans
Donor-Centered™ in a Day
 
 


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