Donor Surveys & Research

No guessing, no hoping, no following the herd… Cygnus’ Donor-Centered Research grounds your fundraising strategies and revenue forecasts in real information from your own donors.

Faced with declining performance in one or more fundraising programs?  Looking to change or implement a new fundraising or communication strategy but are uncertain whether it will have a positive impact?  Wondering just how much more money is available from your current supporters and how to access it?  Cygnus goes directly to your donors for the answers. For many of our clients, findings include:

• The value of your donors’ most and least generous contributions and where you stand among all the organizations they support.
• Why your donors gave to you originally and what will motivate them to continue.
• The types of communication and stewardship pieces that are driving repeat giving and what activities are simply increasing your costs.
• What your donors need from you in order to increase their giving substantially and remain loyal supporters

Cygnus’ Donor Surveys uncover vital information about your donors’ desires and their future intentions, information that translates directly into clear program recommendations that help increase philanthropic revenue.  Cygnus has conducted research for more than a decade, interviewing thousands of donors and advising charities around the globe.  Each of our surveys is original.  We design our thought-provoking and highly informative questionnaires specifically for each client's unique needs and interests in order to reveal your best opportunities for growing your philanthropic support.

Whether your current fundraising operations are not meeting goal, or you simply want to access more of your donors’ philanthropic dollars, Cygnus Donor Surveys will point the way to new opportunities and success. 

To learn more about how a Cygnus Survey can revolutionize your fundraising, please contact us by email info@cygresearch.com, or by phone 800 263-0267 to speak with one of our client service representatives.