| |
“To put it simply, Cygnus' research works! This year, we set our fundraising goal at 10% higher than last year; then the recession hit. But, we applied all that we learned from Penelope and Cygnus on being donor-centered in a down economy, and pulled it off. In fact, we raised 18% more than last year, even in the midst of this severe recession. As an added bonus, our volunteers are feeling great about their achievement and several have already offered to make asks in next year's campaign. ”
- Dave Kretsinger, Executive Director, Salinas Community YMCA
Being donor-centered has never been more important.
This economy is forcing donors to be increasingly selective about who they will support and who will get their most generous contributions. Cygnus' national research has identified Americans' overall giving trends and intentions in this recession. And, what they want more than ever is a donor-centered approach.
Our client-specific services make your development operation donor-centered. Cygnus blends our own knowledge acquired through ten years of research, testing and experience with other clients, with information gathered directly from you and your donors.
Learn more about becoming donor-centered:
 Watch this 2.5-minute video on what our work has uncovered for other clients.
 Click any of the links on the right for more information on our donor-centered services. |
|
|
