Cygnus’ Donor-Centered Research reveals what you can do to inspire your supporters to remain loyal contributors and make your organization much more money.

At Cygnus we believe that understanding your donors’ past behavior and current preferences is the key to unlocking their untapped giving potential. From comprehensive giving analyses of your fundraising database that measure fundraising performance to customized donor surveys that reveal donors’ financial potential and motivations, Cygnus will help you navigate the way to practical strategies and plans that inspire donors to be more loyal and more generous.

What Cygnus Research Achieves

The information Cygnus uncovers about your donors will change the way you fundraise and the results you achieve.  These are examples of actual findings from recent Cygnus clients and the results those organizations are now moving to achieve.

		FINDING: 31% of donors are prepared to double their annual contribution to a designated program RESULT: Additional $620,000 per year
		FINDING: First-year donor retention can be quickly improved by 7.5% RESULT: Additional $1.2 million over three years
		FINDING: Over-solicitation has contributed to the loss of 20% of direct mail donors RESULT: Changing the frequency and timing of appeals will increase net revenue by 8%
		FINDING: 20% of donors expressed a strong interest in making a planned gift to the organization RESULT: $4 million, even if each planned gift is below the industry average

Cygnus’ goal is to bring you closer to your donors.  The impact of our Direct Research is to help you understand your true fundraising potential and show you how to get there.

Please visit the following links for more information about our

• Donor Surveys
• Database Analysis
• Capacity Assessments / Fundraising Projections
• Communications & Stewardship Plans