...how to maximize year-end fundraising in a shaky economy
a New Webinar presented by Penelope Burk
How quickly things can change. Just a few weeks ago, one out of every two donors felt the economy was improving; now only one in ten remains optimistic. But, according to Cygnus' new research study, not-for-profits are not doomed to ride this economic roller coaster. Most donors say they will still give generously, especially in this critically important last quarter of 2011 -- BUT fundraisers must give them what they need.
based on research conducted this September with American and Canadian donors
Date: Tuesday, October 18, 2011
1:00 p.m. - 2:00 p.m. EDT [US delegates]
3:00 p.m. - 4:00 p.m. EDT [Canadian delegates]
Join Penelope Burk on Tuesday, October 18, 2011 as she reveals how donors plan to manage their year-end philanthropy. In a one-hour, interactive webinar, you will learn...
- how new economic fears are causing donors to give more strategically
- how your most generous philanthropists plan to give this year
- how donors who have to cut back will make those difficult choices
- how you can position an irresistible case to maintain your donors' loyalty
- how donors under 35 are an opportunity just waiting to happen and how to get their attention
For only $99, you can attend Finishing Strong...how to maximize year-end fundraising from the comfort and convenience of your own office. And, all delegates have the option to purchase Penelope's fully updated study, The Cygnus Donor Survey...Where Philanthropy Is Headed in 2011 for a 30% discount.
** Discount link to purchase updated report available post webinar to all who register.
** Updated Cygnus Donor Survey report to be published October 18, 2011.
Other Penelope Burk Seminars
Now More Than Ever
...how to raise more money in a new donor environment
Completely Revised and Updated for 2011!
Whether new to the concept or a Donor-Centered veteran, this Interactive Forum is designed for you!
Today’s fundraising practices and systems were developed in an era when donors were less demanding, competition was less severe, and fundraisers could rely on an unlimited supply of supporters. Now, however, wealth is shifting to a new kind of donor who is more independent, more questioning and much harder to reach. If that isn’t challenging enough, the number of not-for-profits continues to grow while donors themselves are trending towards supporting fewer causes.
Donor-Centered…Now More Than Ever
2011 Schedule: Full and half-day on-sites (at your office or retreat) and conference keynote addresses available by request. Contact Theresa Horak, 800-263-0267.
The Contemporary: COMMUNICATION IS THE ASK
Communication Is the Ask offers practical advice on how to connect more effectively with donors in an age of information overload. Developed from Penelope Burk's groundbreaking research on the causes of and remedies for high donor attrition, Communication Is the Ask explores how not for profits can become masters of their own messages in a world where donors are bombarded by everyone else's information.
2011 Schedule: conference keynote addresses by Penelope Burk and half-day seminars led by communications specialist and senior Cygnus consultant, Scott Koblyk, are available on request. Contact Patricia: 800-263-0267.
How to build your team and make much more money
In this provocative new seminar, Penelope Burk tackles one of the not-for-profit industry’s most frustrating and costly problems -- the high turnover rate of fundraisers.
Backed by two years of research with more than two thousand Development professionals, CEOs, Board members and donors, Donor-Centered Leadership offers surprising statistical evidence about why good fundraisers (professional and volunteer) move on prematurely and what it will take to keep them on the job longer and working productively. In plain language, Penelope shows employers how they can easily measure the real cost of premature staff turnover and the financial benefits of bringing this pressing problem under control.
This forum is not just for employers and decision-makers. Donor-Centered Leadership reveals what young fundraisers want, illustrating an urgent need to help them gain experience and realize their goals more quickly to address the coming exodus of top fundraising managers already on the verge of retirement.
Our Chief Presenter – Penelope Burk
Penelope Burk is celebrated for some of the most important innovations in modern-day fundraising. She is a visionary with the determination to bring donors' voices into the development offices and board rooms of not for profit organizations. Penelope's groundbreaking research challenges long-standing but ineffective fundraising practices while showcasing evidence-based methods that raise more money and offer fundraisers a more satisfying way to work.
“Ms. Burk is a delight and blends theory and practice with an amazing gift of delivery – poignant, humorous, fact-based, anecdotal, and inspiring. ”
Director of Finance, ARTREACH