2010 Webinars Season

Where Philanthropy Is Headed in this Age of Anxiety

...advice from thousands of donors in the 2010 Cygnus Donor Survey

MAY 26, 2010 | 1:00 p.m. - 2:00 p.m. EDT

Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
- Marshall McLuhan

In a rapidly evolving world, fundraising cannot shield itself from change. But making the right choices when resources are so limited and competition so fierce is the challenge that every not-for-profit faces. Luckily, your donors can point you in the right direction. For ten years, Cygnus has been charting the changing behavior and preferences of North America's donors as they evolve from compliant check-writers to strategic agents of change.

Join author, speaker and fundraising futurist, Penelope Burk, as she unveils brand new research conducted earlier this year with thousands of American and Canadian donors. In a one-hour webinar packed with new information and statistical evidence, Penelope will talk about what donors want in 2010 and how you can help your organization get out in front of the trends.

Learn...

whether the recession has motivated donors to make permanent changes in how they give and what that means for you
which fundraising methods are gaining and losing popularity with donors and how to shift budget resources to maximize profit
how younger donors want to connect with charitable causes and what their immediate giving potential really is
where to focus your scarce communications budget to maximize donor retention
how to position your not-for-profit to win the biggest gifts of all

Today's donors expect convenient giving choices, compelling information and respectful interaction. But they are also prepared to reward not-for-profits that deliver exemplary customer service with loyalty and larger gifts.

WHO SHOULD ATTEND
Fundraisers at every level will find compelling information in this webinar as will not-for-profit CEOs, CFOs, Directors and Leadership Volunteers who make decisions that affect fundraising.