2010 Webinars Season

It Takes Three to Tango

...what Boards, CEOs and Fundraisers need to know about each other if they want to raise more money

JUNE 17, 2010 | 1:00 p.m. - 2:00 p.m. EDT

Nothing builds self-esteem and self-confidence like accomplishment.
- Thomas Carlyle

Professional fundraisers insist that they can't do it alone. "Boards and CEOs must be fully engaged," they say, "if fundraising is to reach its real potential." But that doesn't mean that Boards and CEOs necessarily agree or that all three know how to dance together to maximize results. And as long as who-is-responsible-for-what remains unclear, it will always be someone else's fault whenever fundraising falls short.

Cygnus Applied Research has surveyed hundreds of Leadership Volunteers, CEOs, and Development chiefs about how they define their own -- and each other's -- responsibilities in fundraising and what each needs in order to do his/her job better. Join author, speaker and fundraising futurist, Penelope Burk, to discuss the intriguing findings of these studies, including:

what's really behind the challenge of getting the whole Board to give
the gap between Boards and Staff on fundraising responsibilities, and how to narrow it
how volunteers can contribute meaningfully to fundraising beyond just closing the sale
where decision-makers stand on investing in fundraising and how staff can help them broaden their scope
compelling information from CEOs and Board members on what they want from their professional fundraisers

WHO SHOULD ATTEND

Board members, CEOs and other executives of not-for-profits; Fundraising staff who interact with and support Leadership Volunteers; and anyone who is responsible for decision-making and planning that affects fundraising.